Ana Luisa

Summary of Client

Ana Luisa is a growing fine jewelry brand expanding across the United States with a focus on premium shopping destinations. As they continued their national expansion, the brand sought a location within the Fashion Mall at Keystone that would reflect their modern retail approach while maintaining consistency across stores. The Indianapolis location needed to feel bright, refined, and recognizable to shoppers familiar with the Ana Luisa experience.

Project Goals

The primary goal was to integrate Ana Luisa’s standard furnishing package into an existing white box tenant space within the mall. The design also needed to align with updated mall storefront requirements while maintaining strong brand presence. With a compact footprint of 590 square feet, careful planning was required to support product display, customer circulation, and visibility from the concourse without overwhelming the space.

Our Solutions

Progress Studio worked closely with Ana Luisa and the mall architect to coordinate storefront improvements that met mall standards while staying true to the brand’s identity. Inside the space, the layout was organized to highlight clean white display cases, integrated lighting, and bold red brand accents that draw attention from the corridor and guide customers through the store.

Vertical display elements clearly define jewelry categories, while layered lighting brings focus to individual pieces and creates a bright, gallery like atmosphere. Red feature walls and branded signage provide contrast against the neutral interior palette, reinforcing Ana Luisa’s visual identity throughout the space. The result is a polished, inviting retail environment that supports browsing, engagement, and brand recognition within a compact footprint.