Unlimited Motors

Summary of Client

Unlimited Motors is a new, fully custom automobile dealership that provides sales and service options for the local area, complete with a modern and open customer lounge, exclusive client spaces, sales and service areas, and more. As a leading automotive business with multiple dealership locations, they wanted their Westfield store to reflect a more modern, streamlined customer experience. The new facility needed to support a spacious showroom with clear visibility of their niche vehicle lineup, comfortable lounge areas with contemporary seating, and refined private spaces where clients could meet with the sales team in a calm, polished setting.

Project Goals

Unlimited Motors expressed the need for a larger facility that could house more cars and more employees, along with advanced technology to elevate their client experience. They wanted to combine sales and service within a layout that felt intuitive and customer-focused. Additional infrastructure—such as more electric vehicle charging stations—was also essential. A key consideration was ensuring the space could showcase their unique vehicle offerings while supporting efficient service operations, including an upgraded car wash, well-organized service bays, and staff areas designed for workflow and comfort.

Our Solutions

We designed a facility from the ground up, starting with an outdoor parking lot that has room for over 500 vehicles. EV charging stations line the new lot, strengthening their presence within the Westfield community. The exterior façade and full interior layout were fully customized for Unlimited Motors, with large expanses of glass bringing natural light into the showroom and creating clean sightlines across the space.

Inside, the dealership features a bright, modern showroom with welcoming lounge seating, multiple client meeting areas, and clear pathways that guide visitors from reception to sales and service. The entrances distinguish both the customer-facing showroom and the service drop-off zone.

To support operational efficiency, we connected sales and service with a concierge-style flow, added multipurpose rooms throughout the facility, and integrated a high-capacity car wash bay directly into the service sequence. A dedicated detailing wing and top-tier photography studio help the dealership support nationwide sales efforts with consistent, professional vehicle imagery.

A spacious covered vehicle delivery area offers a comfortable and memorable handoff experience, while executive meeting suites and an outdoor roof deck provide relaxed, modern spaces for client conversations and team gatherings.